In any web design, there are areas in which you generally want to do well. The design needs to be pleasant and reflect the identity of the organization. The content needs to be concise and descriptive. The site needs to be easy to manage and administrate. Probably most important, the site needs to usable.
Many times, usability is the last thing that churches and ministries think about when they look to get a website designed. Over the past few days, I have taken some time to look at literally hundreds of church websites. Many of them have great design, solid content, but they are not user-friendly.
Where this manifests most is in the navigation. This next statement is the take away from this blog post:
Your navigational menu needs to be easy.
What I mean by that is that it needs to:
- Be prominently placed.
- Use terminology that does require you to be an insider. (Don't use creative cryptic navigational titles. People will not take the time to figure it out. If they do, they won't have a good impression of you because you made it harder for them to find out stuff about you.)
- Be organized well.
- Service Times
- Directions
- Some way to contact you (preferably multiple ways)
- Pastor's name and picture. (I don't even think you need a bio. I just want to see what he/she looks like and know what his/her name is.)
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